Understanding user behavior in a local social media platform by social network analysis

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Understanding user behavior in a local social media platform by social network analysis is a 2011 conference paper written in English by Tang T., Hamalainen M., Virolainen A., Makkonen J. and published in Proceedings of the 15th International Academic MindTrek Conference: Envisioning Future Media Environments, MindTrek 2011.

[edit] Abstract

Characterizing user behavior by social network analysis in social media has been an active research domain for a long time. However, much previous research has focused on the large-scale global social media such as Facebook, Wikipedia and Twitter. Comparatively, little research has been done for the local social media. In this paper, We study the user behavior by social network analysis in a campus-based social media platform for exchanging goods and services. We also study the correlation between social networks and users' exchanging behaviors. Finally, we discuss the implications of our findings and future work.

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