Understanding member motivation for contributing to different types of virtual communities: A proposed framework
|Understanding member motivation for contributing to different types of virtual communities: A proposed framework|
|Author(s)||Moore T.D., Serva M.A.|
|Published in||Proceedings of the 2007 ACM SIGMIS Computer Personnel Research Conference: The Global Information Technology Workforce, SIGMIS-CPR 2007|
|Keyword(s)||Blog, Contribution, Forum, Knowledge base, Knowledge sharing, Motivation, Virtual community, Wiki (Extra: Blog, Contribution, Forum, Knowledge sharing, Virtual community, Information technology, Internet, Motivation, Terminology, Virtual reality)|
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Understanding member motivation for contributing to different types of virtual communities: A proposed framework is a 2007 conference paper written in English by Moore T.D., Serva M.A. and published in Proceedings of the 2007 ACM SIGMIS Computer Personnel Research Conference: The Global Information Technology Workforce, SIGMIS-CPR 2007.
Previous research indicates that the type and purpose of a virtual community (wiki, blog, and Internet Forum) may play a role in determining a member's motivation for contribution to a virtual community, but does not fully explore this idea. This study aggregates the disparate ideas and terminology of previous research on virtual communities and presents a more parsimonious grouping of fourteen motivational factors. These fourteen factors provide a framework for examining what drives members to contribute. Two preliminary studies offer some support for the framework. Copyright 2007 ACM.
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