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Wikipedia's Role in Reputation Management: An Analysis of the Best and Worst Companies in the USA
Abstract Being considered one of the best companiesBeing considered one of the best companies in the USA is a great honor, but this reputation does not exempt businesses from negativity in the collaboratively edited online encyclopedia Wikipedia. Content analysis of corporate Wikipedia articles for companies with the best and worst reputations in the USA revealed that negative content outweighed positive content irrespective of reputation. It was found that both the best and the worst companies had more negative than positive content in Wikipedia. This is an important issue because Wikipedia is not only one of the most popular websites in the world, but is also often the first place people look when seeking corporate information. Although there was more content on corporate social responsibility in the entries for the ten companies with the best reputations, this was still overshadowed by content referring to legal issues or scandals. Ultimately, public relations professionals need to regularly monitor and request updates to their corporate Wikipedia articles regardless of what kind of company they work for.ess of what kind of company they work for.
Abstractsub Being considered one of the best companiesBeing considered one of the best companies in the USA is a great honor, but this reputation does not exempt businesses from negativity in the collaboratively edited online encyclopedia Wikipedia. Content analysis of corporate Wikipedia articles for companies with the best and worst reputations in the USA revealed that negative content outweighed positive content irrespective of reputation. It was found that both the best and the worst companies had more negative than positive content in Wikipedia. This is an important issue because Wikipedia is not only one of the most popular websites in the world, but is also often the first place people look when seeking corporate information. Although there was more content on corporate social responsibility in the entries for the ten companies with the best reputations, this was still overshadowed by content referring to legal issues or scandals. Ultimately, public relations professionals need to regularly monitor and request updates to their corporate Wikipedia articles regardless of what kind of company they work for.ess of what kind of company they work for.
Bibtextype article  +
Has author Marcia W. DiStaso + , Marcus Messner +
Has keyword Wikipedia + , Reputation management + , United States + , Monitor + , Social media +
Has reference Forced transparency: corporate image on wikipedia and what it means for public relations + , The wiki factor: a study of reputation management + , Legitimizing Wikipedia: how U.S. national newspapers frame and use the online encyclopedia in their coverage + , Wikipedia in the newsroom +
Has remote mirror http://digithum.uoc.edu/ojs/index.php/digithum/issue/view/n14  +
Has webcitation mirror 688S1HUed  + , 688S4SPQd  +
Issue 14  +
Language English + , Catalan +
License CC BY 3.0 ES +
Number of citations by publication 0  +
Number of references by publication 4  +
Peer-reviewed Yes  +
Published in Digithum +
Title Wikipedia's Role in Reputation Management: An Analysis of the Best and Worst Companies in the USA +
Type journal article  +
Year 2012 +
Creation dateThis property is a special property in this wiki. 2 June 2012 08:22:30  +
Categories Publications without DOI parameter  + , Publications without paywall mirror parameter  + , Journal articles  + , Publications  +
Modification dateThis property is a special property in this wiki. 4 February 2013 20:07:49  +
DateThis property is a special property in this wiki. May 2012  +
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Wikipedia's Role in Reputation Management: An Analysis of the Best and Worst Companies in the USA + Title
 

 

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