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Exploring online social behavior in crowdsourcing communities: A relationship management perspective
Abstract With the popularity of social media, crowdWith the popularity of social media, crowdsourcing innovation provides new ways to generate original and useful content. It offers a unique opportunity for online crowds to communicate and collaborate on a variety of topics of mutual interest. This study presents an initial attempt to explore and understand online social behavior in crowdsourcing communities, with the insights from both plural subject theory and commitment-trust theory. In particular, two different types of collective intention (i.e., we-mode collective intention, which refers to acting as a group member, and I-mode collective intention, which refers to acting interdependently to contribute to the group goal) were proposed. The research model was empirically examined with longitudinal data collected from 202 wiki users. Findings indicated that, although both I-mode and we-mode collective intentions significantly predicted online social behavior in wiki communities, we-mode collective intention exerted a greater effect on users' behavior. In addition, relationship-orientated factors (e.g., trust and commitment) only affected we-mode, instead of I-mode, collective intention. This study finally yields several implications for both research and practice. © 2014 Elsevier Ltd. All rights reserved. © 2014 Elsevier Ltd. All rights reserved.
Abstractsub With the popularity of social media, crowdWith the popularity of social media, crowdsourcing innovation provides new ways to generate original and useful content. It offers a unique opportunity for online crowds to communicate and collaborate on a variety of topics of mutual interest. This study presents an initial attempt to explore and understand online social behavior in crowdsourcing communities, with the insights from both plural subject theory and commitment-trust theory. In particular, two different types of collective intention (i.e., we-mode collective intention, which refers to acting as a group member, and I-mode collective intention, which refers to acting interdependently to contribute to the group goal) were proposed. The research model was empirically examined with longitudinal data collected from 202 wiki users. Findings indicated that, although both I-mode and we-mode collective intentions significantly predicted online social behavior in wiki communities, we-mode collective intention exerted a greater effect on users' behavior. In addition, relationship-orientated factors (e.g., trust and commitment) only affected we-mode, instead of I-mode, collective intention. This study finally yields several implications for both research and practice. © 2014 Elsevier Ltd. All rights reserved. © 2014 Elsevier Ltd. All rights reserved.
Bibtextype article  +
Doi 10.1016/j.chb.2014.08.006  +
Has author Shen X.-L. + , Lee M.K.O. + , Cheung C.M.K. +
Has extra keyword Algorithms + , Social networking (online) + , Collective intention + , Commitment-Trust theory + , Crowdsourcing + , Mass collaboration + , Plural subject theory + , Wiki community + , Behavioral research +
Has keyword Collective intention + , Commitment-trust theory + , Crowdsourcing + , Mass collaboration + , Plural subject theory + , Wiki community +
Issn 7475632  +
Language English +
Number of citations by publication 0  +
Number of references by publication 0  +
Pages 144–151  +
Published in Computers in Human Behavior +
Title Exploring online social behavior in crowdsourcing communities: A relationship management perspective +
Type journal article  +
Volume 40  +
Year 2014 +
Creation dateThis property is a special property in this wiki. 6 November 2014 15:30:18  +
Categories Publications without license parameter  + , Publications without remote mirror parameter  + , Publications without archive mirror parameter  + , Publications without paywall mirror parameter  + , Journal articles  + , Publications without references parameter  + , Publications  +
Modification dateThis property is a special property in this wiki. 6 November 2014 15:30:18  +
DateThis property is a special property in this wiki. 2014  +
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