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Collaborative trend analysis using web 2.0 technologies: A case study
Abstract Through early trend recognition in the busThrough early trend recognition in the business environment and specific processing within the innovation management, companies can achieve long-term market success. A particular challenge is the systematic identification, gathering, structuration and evaluation of trends. Web 2.0 technologies and especially Wikis, which allow several people to maintain and use content simultaneously, are eminently suitable for an efficient process of continuous collection and analysis of relevant market trends. In this paper, trend management processes are introduced and demonstrated how trends can be collected, structured and communicated within the enterprise using a customized wiki. The trend assessment is carried out inter alia on methods of crowd sourcing, resulting in an extensive evaluation basis. In addition, the presented approach includes a visualization of the trends and its assessment for decision support. A case study of global polymer solutions supplier REHAU AG demonstrates the use of the methodology in practice. Copyright of the methodology in practice. Copyright
Abstractsub Through early trend recognition in the busThrough early trend recognition in the business environment and specific processing within the innovation management, companies can achieve long-term market success. A particular challenge is the systematic identification, gathering, structuration and evaluation of trends. Web 2.0 technologies and especially Wikis, which allow several people to maintain and use content simultaneously, are eminently suitable for an efficient process of continuous collection and analysis of relevant market trends. In this paper, trend management processes are introduced and demonstrated how trends can be collected, structured and communicated within the enterprise using a customized wiki. The trend assessment is carried out inter alia on methods of crowd sourcing, resulting in an extensive evaluation basis. In addition, the presented approach includes a visualization of the trends and its assessment for decision support. A case study of global polymer solutions supplier REHAU AG demonstrates the use of the methodology in practice. Copyright of the methodology in practice. Copyright
Bibtextype article  +
Doi 10.4018/jdst.2012100102  +
Has author Kaiser I. +
Has extra keyword Collaboration + , Innovation management + , Trend scoutings + , Web 2.0 + , Wiki + , Commerce + , Decision support systems + , Industry + , Innovation + , Radar + , Web services +
Has keyword Collaboration + , Innovation Management + , Radar + , Trend Scouting + , Web 2.0 + , Wiki +
Issn 19473532  +
Issue 4  +
Language English +
Number of citations by publication 0  +
Number of references by publication 0  +
Pages 14–23  +
Published in International Journal of Distributed Systems and Technologies +
Title Collaborative trend analysis using web 2.0 technologies: A case study +
Type journal article  +
Volume 3  +
Year 2012 +
Creation dateThis property is a special property in this wiki. 7 November 2014 05:09:40  +
Categories Publications without license parameter  + , Publications without remote mirror parameter  + , Publications without archive mirror parameter  + , Publications without paywall mirror parameter  + , Journal articles  + , Publications without references parameter  + , Publications  +
Modification dateThis property is a special property in this wiki. 7 November 2014 05:09:40  +
DateThis property is a special property in this wiki. 2012  +
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Collaborative trend analysis using web 2.0 technologies: A case study + Title
 

 

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