Promoting and tracking the use of hospital library web services by outside entities
|Promoting and tracking the use of hospital library web services by outside entities|
|Published in||Medical Reference Services Quarterly|
|Keyword(s)||FeedBurner, Google, Google analytics, Hospital library, Library blog, Scangrants, Web service, Wiki (Extra: article, Internet, library, marketing, methodology, United States, Internet, Libraries, Hospital, Library Services, Marketing, United States)|
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This column describes a process that can be used to market a hospital library Web service for use by external entities and monitor its use by the worldwide audience (e.g., medical, academic and public libraries, offices of research administration). Included are concrete suggestions to help hospital librarians in their efforts to encourage adoption of their Web service by other institutions.
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