Dissemination and control model of internet public opinion in the ubiquitous media environments

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Dissemination and control model of internet public opinion in the ubiquitous media environments is a 2011 journal article written in Chinese by Chen B., Yu L., Liu J.-T., Chu W.-M. and published in Xitong Gongcheng Lilun yu Shijian/System Engineering Theory and Practice.

[edit] Abstract

The gradual formation of the ubiquitous media environment has a profound effect on the dissemination and control of internet public opinion. This paper presents a novel propagation model with direct immune named SEIR, and the traditional epidemic model is generalized to the ubiquitous media environment. The existing models process the netizens' state and treat the propagation media of public opinion in rather simple ways. The proposed novel model has overcome the defects of the existing models. The equilibrium point and stability of the model are proved, and the evolution rules are analyzed. The given control methods are starting control from the internet public opinion environment, and have early intervention in the formation of public opinion. This paper then constructs an information propagation platform with self-purification capacity applying Wiki technology. The simulations to the opinion control efficacy of the platform are accomplished, so the effectiveness of the control methods in the internet public opinion is verified.

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