Business 2.0: A novel model for delivery of business services
|Business 2.0: A novel model for delivery of business services|
|Author(s)||Yap P.-H., Ong K.-L., Wang X.|
|Published in||5th International Conference Service Systems and Service Management - Exploring Service Dynamics with Science and Innovative Technology, ICSSSM'08|
|Keyword(s)||B2B, Business analytics, Data analysis, Web 2.0 (Extra: Internet, B2B, Business analytics, Business entities, Business services, Data analysis, Innovative technologies, International conferences, Products and services, Service Management, Service systems, Web 2.0, Web site, Wikipedia, YouTube, Technology)|
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Business 2.0: A novel model for delivery of business services is a 2008 conference paper written in English by Yap P.-H., Ong K.-L., Wang X. and published in 5th International Conference Service Systems and Service Management - Exploring Service Dynamics with Science and Innovative Technology, ICSSSM'08.
Web 2.0, regardless of the exact definition, has proven to bring about significant changes to the way the Internet was used. Evident by key innovations such as Wikipedia, FaceBook, YouTube, and Blog sites, these community-based Website in which contents are generated and consumed by the same group of users are changing the way businesses operate. Advertisements are no longer 'forced' upon the viewers but are instead 'intelligently' targeted based on the contents of interest. In this paper, we investigate the concept of Web 2.0 in the context of business entities. We asked if Web 2.0 concepts could potentially lead to a change of paradigm or the way businesses operate today. We conclude with a discussion of a Web 2.0 application we recently developed that we think is an indication that businesses will ultimately be affected by these community-based technologies; thus bringing about Business 2.0 - a paradigm for businesses to cooperate with one another to deliver improved products and services to their own customers.
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