Wikipedia's Role in Reputation Management: An Analysis of the Best and Worst Companies in the USA

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Wikipedia's Role in Reputation Management: An Analysis of the Best and Worst Companies in the USA is a 2012 journal article written in English, Catalan by Marcia W. DiStaso, Marcus Messner and published in Digithum.

[edit] Abstract

Being considered one of the best companies in the USA is a great honor, but this reputation does not exempt businesses from negativity in the collaboratively edited online encyclopedia Wikipedia. Content analysis of corporate Wikipedia articles for companies with the best and worst reputations in the USA revealed that negative content outweighed positive content irrespective of reputation. It was found that both the best and the worst companies had more negative than positive content in Wikipedia. This is an important issue because Wikipedia is not only one of the most popular websites in the world, but is also often the first place people look when seeking corporate information. Although there was more content on corporate social responsibility in the entries for the ten companies with the best reputations, this was still overshadowed by content referring to legal issues or scandals. Ultimately, public relations professionals need to regularly monitor and request updates to their corporate Wikipedia articles regardless of what kind of company they work for.

[edit] References

This publication has 4 references. Only those references related to wikis are included here:

  • "Forced transparency: corporate image on Wikipedia and what it means for public relations" (create it!) [search]

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